Cover Letter

Useful advice


The Cover letter is something that could distinct you apart from other candidates and would make your potential employers seek getting acquainted with you. These are the reasons why we should focus very carefully on the way of writing it.

Let us investigate the following situation: In times of an economic crisis, as is now, for a not very high position in the office arrive about 300-500 CV-s. Out of these should be chosen no more than 10-15 people for an interview invitation. In this sense, all details are important and therefore, the cover letter is paid a great attention. It is exactly the one to distinguish you from others.

Of course, we cannot pretend that having a perfect cover letter would make the needed impression if the accompanied CV is unconvincing. However, if you consider yourself being the exact person for the certain vacant position and you have the necessary experience, then spend your 30 minutes in building a unique letter.


  • No matter how attractive they look, never use ready-made sample texts for Cover Letters which you have found in Internet since it is likely that many other people would resort to the same thing. Most probably, the man from the human resource department knows by heart all these clichés and instead of adding value to your application the ready-made (even slightly altered) cover letter can create an adverse effect;
  • Always spend sufficient time to compose your unique cover letter which will draw you closer to the critical target for the purpose of obtaining an interview;
  • Your cover letter should be designed specifically for the purpose you are writing and customized for each position you seek. That is why, it is very important that you always create an individually typed cover letter for each vacant position you apply for.
  • Do not make mistakes. It is vital that your work does not contain spelling errors. This directly indicates the level of our culture, education and ability to deal with correspondence;
  • Show why you are valuable for the employer. This is the main objective of each cover letter;
  • Here is the moment to show what you can. Do not be modest, but realist;
  • If, as in many cases usually occur, you have an appropriate qualification, though you still have not worked precisely this job or you have occupied a lower level position, provide your skills and stress on the similarity in the activities as an argument. Emphasize that your skills are fully compatible with the new position;
  • If you are not qualified enough for the respective job your choice is simply to underline the interest and desire for obtaining the job. It may sound a bit weird, though this approach does work a lot more frequently than you expect. Whether you have compatible skills it is better to specify those.


Frequently, the Cover Letter has the following structure:

  • Beginning: Specify exactly the position you apply for, the business address and name of company, which must be correctly written, as well. Errors in the name of the person are non-acceptable.
  • First indent: Why you are interested in this job, how have you learned about it, what qualifications do you posses (do not repeat the information from your CV but expand it). Show that you are a suitable candidate for this position. In the very beginning impress the employer with examples for knowledge and qualifications that you posses in different areas.
  • Second indent: Which aspects of the new job challenge you and how you would contribute for it. Put a stress on your major strengths. Here it is good to present the most important moments in your career by starting from your last job and continuing with the previous appointments.
  • Third indent: If you have any additional special business qualifications or skills that match to the vacant position’s requirements, the time to share it is now (additional languages, supplementary computer skills, etc.). 
  • Final: Here the main thought is – “Together we are going to work well and thus, you should give me this job”. At the end of the letter it is better to point that you remain available for conversation.


  • Fit your cover letter to less than one page;
  • Avoid the frequent usage of the “I” pronoun when writing cover letters. Attempt to use alternatives such as “In my work” and so on. A common error is to begin each paragraph with “I…”;
  • Reveal your motives for writing to the respective employer;
  • And last but not least, show your style, cleverness and originality to make your application even more attractive.

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